Your shop fit-outs are the lifeline of your retail business. You need them to showcase your products to potential customers while performing other functional elements necessary for the good of your business. Whether your shop sits on a corner at the end of a street or in a famous city mall, there is a need to incorporate your fit-outs into the building's overall design. Most people will just focus on the shelves and display panels, forgetting that other elements also affect the customer's experience. A customer-friendly shopping experience comes with particular attention to the details people often ignore. Lighting, safety and ambience are a few examples. Read this technical guide to your retail shop fit-outs and make the right choice for your business:
Fitting the Ceiling
In retail shops, ceilings are an imaginative place for some exquisite product display and showcasing. They are also ideal for making a statement about your business. For example, you can fit rods and metal beams across an open ceiling and use it to emphasise your love for sustainable business practices. Have a few hanging plants to show your support for the environment and make the place feel more natural. More importantly, make sure your creative ceiling display blends in with safety elements like smoke control equipment. The right contractor will carry out the right integration with access hatches to the main safety equipment above the ceiling.
Colour Contrast Is Key
Your shop is all about visibility. People need to see the items you are selling them to prompt that purchase decision that will hopefully end well for you. On that note, the right colour contrast is your secret weapon here. You should incorporate it into your fittings to easily help partially sighted customers find their way around the shop. Dark accent walls should be de-emphasised with brighter display and shelving. For example, shiny stainless steel shelves will be a good highlight against a black or dark grey wall.
Get the Right Lighting
Retail shops need inspirational and exciting lighting that will highlight the beauty of their products. Lighting also sets the tone for the ambience in the room, so you need to be wary of the choices you make here. Avoid cold cathode and naked fluorescent fittings because they will not bring out the appropriate illumination. LED light fittings are better. Keep everything well lit with continuous and well-concealed lighting to prevent any blind spots in the shop.